UNGARDEN is a communication studio for ambitious organisations shaping a sustainable future. We translate impact into stories people care about.
UNGARDEN is a communication studio for ambitious organisations shaping a sustainable future. We translate impact into stories people care about.
UNGARDEN is a communication studio for ambitious organisations shaping a sustainable future. We translate impact into stories people care about.
UNGARDEN is a communication studio for ambitious organisations shaping a sustainable future. We translate impact into stories people care about.
WHY WE EXIST
The world is full of important work. But most of it goes unnoticed.
Not because the impact is small, but because the stories are:
Too complex to land.
Too technical to care about.
Too cautious to inspire action.
The result?
The wrong voices win the narrative.
Too complex to land.
Too technical to care about.
Too cautious to inspire action.
Too fragmented to build trust.
The result?
The wrong voices win the narrative.
There is another way.
Groundbreakers are the
organisations that refuse to stay quiet.
They speak with clarity, honesty, and imagination.
They mobilise people and partners.
They build trust through boldness.
They speak with clarity, honesty, and imagination.
They mobilise people and partners.
They build trust through boldness.
Impactful work deserves to be seen, trusted, and shared.
Our purpose is simple: To help organisations shaping a sustainable future stand out and become Groundbreakers—from startups to established global brands.
Our purpose is simple: To help organisations shaping a sustainable future stand out and become Groundbreakers—from startups to established global brands.
WHAT WE DO
We help you think, speak and grow like a Groundbreaker.
Our process is rooted in three essentials:
We support
organisations
ready to become
Groundbreakers.
Our process
is rooted in
three essentials:
MINDSET
MINDSET
Think like a Groundbreaker.
We provoke the shift from caution to conviction, empowering to trade safe silence for the boldness to lead.
NARRATIVE
NARRATIVE
Unearth the story only you can tell
We challenge assumptions, sharpen positioning, and replace safe thinking with strategic clarity.
PROPAGATION
PROPAGATION
Keep your story spreading
We design communication systems, campaigns, and content that spreads engagement over time.
HOW WE DO IT.
Turning complexity into clarity, and possibility into reality.
01
DIG
You want to go deeper than the surface? Let's dig into the hard truths and category tensions to find the fertile ground where your brand can truly thrive.
Research & Insights Reports | Category Tension Analysis | Credibility & "Greenwash" Check | Landscape Mapping
01
DIG
You want to go deeper than the surface? Let's dig into the hard truths and category tensions to find the fertile ground where your brand can truly thrive.
Research & Insights reports | Category Tension Analysis | "Greenwash" & Credibility Check | Landscape Mapping
01
DIG
You want to go deeper than the surface? Let's dig into the hard truths and category tensions to find the fertile ground where your brand can truly thrive.
Research & Insights Reports | Category Tension Analysis | Credibility & "Greenwash" Check | Landscape Mapping
02
SEED
You want to define a clear path forward? Let's plant the strategic seeds—from positioning to value propositions—that turn your complex impact into a simple, powerful direction.
Workshops & Facilitation | Brand Strategy & Positioning | Customer Journeys | Impact Value Proposition | Content Strategy
02
SEED
You want to define a clear path forward? Let's plant the strategic seeds—from positioning to value propositions—that turn your complex impact into a simple, powerful direction.
Workshops & Facilitation | Brand Strategy & Positioning | Customer Journeys | Impact Value Proposition | Content Strategy
02
SEED
You want to define a clear path forward? Let's plant the strategic seeds—from positioning to value propositions—that turn your complex impact into a simple, powerful direction.
Workshops & Facilitation | Brand Strategy & Positioning | Customer Journeys | Impact Value Proposition | Content Strategy
03
GROW
You want your voice to be unmistakable? Let’s grow a tangible expression through messaging and visuals that turn your strategy into a brand people can see, hear, and feel.
Messaging Frameworks | Campaign Concepting | Content Creation | Tone of Voice Guidelines | Playbooks
03
GROW
You want your voice to be unmistakable? Let’s grow a tangible expression through messaging and visuals that turn your strategy into a brand people can see, hear, and feel.
Messaging Frameworks | Campaign Concepting | Content Creation | Tone of Voice Guidelines | Playbooks
03
GROW
You want your voice to be unmistakable? Let’s grow a tangible expression through messaging and visuals that turn your strategy into a brand people can see, hear, and feel.
Messaging Frameworks | Campaign Concepting | Content Creation | Tone of Voice Guidelines
03
GROW
You want your voice to be unmistakable? Let’s grow a tangible expression through messaging and visuals that turn your strategy into a brand people can see, hear, and feel.
Messaging Frameworks | Campaign Concepting | Content Creation | Tone of Voice Guidelines
04
BLOOM
You want to build momentum that lasts? Let’s help your story travel and connect with the right people through campaigns and community engines that keep your impact spreading.
Community Building Engine | Go-to-Market Campaign Execution | Impact Reports | Always‑On Propagation
04
BLOOM
You want to build momentum that lasts? Let’s help your story travel and connect with the right people through campaigns and community engines that keep your impact spreading.
Community Building Engine | Go-to-Market Campaign Execution | Impact Reports | Always‑On Propagation
04
BLOOM
You want to build momentum that lasts? Let’s help your story travel and connect with the right people through campaigns and community engines that keep your impact spreading.
Community Building Engine | Go-to-Market Campaign Execution | Impact Reports | Always‑On Propagation
WHO WE ARE
We are Ungardeners.
Cultivating resilient habitats where meaningful work can grow, spread, and last.
OUR STORY
UNGARDEN is both our name and our approach.
To ungarden means moving away from decorative practices toward systems that are resilient, purposeful, and self-sustaining.
In our work, we ungarden conventional sustainability storytelling – simplifying complexity, and creating the right conditions for impact to be seen, understood, and shared.
UNGARDEN Studio is a Berlin-based communication studio. We bring clarity to complex ideas, turn strategy into story, and real impact into communication people actually want to engage with.
Because when important work is communicated well, it doesn't just look good. It becomes memorable. It attracts support. It changes behaviour. It spreads.
UNGARDEN is both our name and our approach.
To ungarden means moving away from ornamental practices toward systems that are resilient, purposeful, and self-sustaining.
In our work, we ungarden conventional sustainability storytelling. Removing what obscures and creating the right conditions for impact to be seen, understood, and shared.
UNGARDEN Studio is a Berlin-based
communication studio. We translate complexity into clarity, strategy into story, and real impact into communication people actually want to engage with.
Because when important work is communicated well, it doesn't just look good. It becomes memorable. It attracts support. It changes behaviour. It spreads.
OUR STORY
FAQ
A few questions that deserve more clarity.
Who do you work with?
We work with ambitious organisations transforming their categories: sustainable product and service companies, impact-driven startups, and established brands on their sustainability journey.
Who do you work with?
We work with ambitious organisations transforming their categories: sustainable product and service companies, impact-driven startups, and established brands on their sustainability journey.
Do you only work on sustainability topics?
No. We work with organisations whose work contributes to a more sustainable future, even when the topic itself isn’t labelled “sustainability.” Our focus is on making these organisations stand out.
Do you only work on sustainability topics?
No. We work with organisations whose work contributes to a more sustainable future, even when the topic itself isn’t labelled “sustainability.” Our focus is on making these organisations stand out.
What does sustainability mean to you?
For us, sustainability goes beyond climate and resources. It also includes social responsibility, cultural awareness, and ways of living and working that are healthier, fairer, and built to last.
What does sustainability mean to you?
For us, sustainability goes beyond climate and resources. It also includes social responsibility, cultural awareness, and ways of living and working that are healthier, fairer, and built to last.
Can I see examples of your work?
We’re in the process of building a new body of work that reflects UNGARDEN’s focus today. In the meantime, we’re happy to share selected past projects and references in a personal conversation. Just reach out to us!
Can I see examples of your work?
We’re in the process of building a new body of work that reflects UNGARDEN’s focus today. In the meantime, we’re happy to share selected past projects and references in a personal conversation. Just reach out to us!
What if I’m not sure what I need yet?
That’s okay. We often begin by helping partners clarify their challenge—sometimes in a short call, sometimes through a more in-depth discovery session. Let’s connect and find it out together.
What if I’m not sure what I need yet?
That’s okay. We often begin by helping partners clarify their challenge—sometimes in a short call, sometimes through a more in-depth discovery session. Let’s connect and find it out together.
UNGARDEN Studio
A team with world-class impact experience.
Santiago brings nearly two decades of high-stakes strategic experience to the impact sector. From directing the creative strategy behind BMW’s electric vehicle transition to navigating complex political landscapes, he has mastered the art of shifting public sentiment and driving adoption for challenging innovations.
At UNGARDEN, he applies that commercial rigor to sustainable growth. He partners with leadership teams to strip away the ornamental noise, ensuring that their complex impact is translated into a clear, resilient brand narrative that doesn't just participate in the market, but leads it.
Santiago’s strategic acumen was forged working with the world’s most competitive brands. Prior to UNGARDEN, he shaped the visions of industry titans—including BMW, MINI, Audi, Nokia, and Kellogg’s—working alongside global creative powerhouses like Monks, TBWA, and Leo Burnett to turn complex business goals into culture-shaping narratives.
Santiago’s strategic acumen was forged working with the world’s most competitive brands. Prior to UNGARDEN, he shaped the visions of industry titans—including BMW, MINI, Audi, Nokia, and Kellogg’s—working alongside global creative powerhouses like Monks, TBWA, and Leo Burnett to turn complex business goals into culture-shaping narratives.
BMW
MINI
BSR
BERLIN SENATE
AUDI
DAAD
BMFSFJ
ZESPRI
BMW
MINI
BSR
BERLIN SENATE
AUDI
DAAD
BMFSFJ
ZESPRI
Over the past years, Desi has worked with public institutions, cultural organisations, and purpose-driven initiatives to translate complex topics into stories people can understand, relate to, and trust. Her work sits at the intersection of sustainability, health, and societal transformation.
Within UNGARDEN Studio, she leads narrative direction and editorial development. Desi brings structure, clarity, and discernment to organisational ambition—creating stories and frameworks that sharpen positioning, build trust, and endure.
Over the past years, Desi has worked with public institutions, cultural organisations, and purpose-driven initiatives to translate complex topics into stories people can understand, relate to, and trust. Her work sits at the intersection of sustainability, health, and societal transformation.
Within UNGARDEN Studio, she leads narrative direction and editorial development. Desi brings structure, clarity, and discernment to organisational ambition—creating stories and frameworks that sharpen positioning, build trust, and endure.
Before co-founding UNGARDEN Studio, she contributed her expertise to projects for prominent institutions including German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ), Berlin’s waste management company (BSR), KKH, DAAD, the Berlin Senate Chancellery, Metropolis – World Association of the Major Metropolises, the Senate Department for Urban Development, Building and Housing Berlin, and the Art Directors Club (ADC).
Before co-founding UNGARDEN Studio, she contributed her expertise to projects for prominent institutions including German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ), Berlin’s waste management company (BSR), KKH, DAAD, the Berlin Senate Chancellery, Metropolis – World Association of the Major Metropolises, the Senate Department for Urban Development, Building and Housing Berlin, and the Art Directors Club (ADC).
FAQ
A few questions that deserve more clarity.
Who do you work with?
We work with ambitious organisations transforming their categories: from startups to established brands whose products, services, or practices contribute to a more sustainable future. When aligned, we also collaborate with agencies—stepping in as external partners.
Do you only work on sustainability topics?
No. We work with organisations whose work contributes to a more sustainable future, even when the topic itself isn’t labelled “sustainability.” Our focus is on making these organisations stand out.
What does sustainability mean in your work?
or us, sustainability goes beyond climate and resources. It also includes social responsibility, cultural awareness, and ways of living and working that are healthier, fairer, and built to last.
Can I see examples of your work?
We’re in the process of building a new body of work that reflects UNGARDEN’s focus today. In the meantime, we’re happy to share selected past projects and references in a personal conversation. Just reach out to us!
What if I’m not sure what I need yet?
That’s okay. We often begin by helping partners clarify their challenge—sometimes in a short call, sometimes through a more in-depth discovery session. Let’s connect and find it out together
Who do you work with?
We work with ambitious organisations transforming their categories: from startups to established brands whose products, services, or practices contribute to a more sustainable future. When aligned, we also collaborate with agencies—stepping in as external partners.
Do you only work on sustainability topics?
No. We work with organisations whose work contributes to a more sustainable future, even when the topic itself isn’t labelled “sustainability.” Our focus is on making these organisations stand out.
What does sustainability mean in your work?
or us, sustainability goes beyond climate and resources. It also includes social responsibility, cultural awareness, and ways of living and working that are healthier, fairer, and built to last.
Can I see examples of your work?
We’re in the process of building a new body of work that reflects UNGARDEN’s focus today. In the meantime, we’re happy to share selected past projects and references in a personal conversation. Just reach out to us!
What if I’m not sure what I need yet?
That’s okay. We often begin by helping partners clarify their challenge—sometimes in a short call, sometimes through a more in-depth discovery session. Let’s connect and find it out together
Let’s grow the future you are building. Together.
2025©All rights reserved.
Let’s grow the future you are building. Together.
2025©All rights reserved.
Let’s grow the future you are building. Together.
2025©All rights reserved.