WHERE POSITIVE
CHANGE GROWS
We are a communication studio helping ambitious organisations tell stories
that move people.
We are a communication studio helping ambitious organisations tell stories
that move people.
We are a communication studio helping ambitious organisations tell stories
that move people.
WHY WE EXIST
The world is full of meaningful work. But most of it
goes unnoticed.
The world is full of meaningful work. But most of it goes unnoticed.
Buried by complexity. Weakened by
caution
Buried by complexity. Weakened by
caution
Buried by complexity. Weakened by
caution
Because the stories are:
Too dry to connect.
Too safe to inspire.
The result?
The wrong voices win the narrative.
Our purpose is simple:
To help those creating positive
change lead the conversation.
Meaningful work deserves to be seen, trusted, and
shared
Meaningful work deserves to be seen, trusted, and
shared
Meaningful work deserves to be seen, trusted, and
shared
WHAT WE DO
From positioning to identity
to campaign, we build the
whole picture.
From positioning to identity
to campaign,
we build the
whole picture.
STRATEGY
Lead with clarity
Lead with clarity
Define who you are, where you're headed, and why it matters. So your work finds the right people, and keeps them.
Define who you are, where you're headed, and why it matters. So your work finds the right people, and keeps them.
Research & Insights | Brand Strategy & Positioning | Content Strategy |
Comms Planning | Customer Journeys
BRANDING
Make your mark
Make your mark
Create an identity that is unmistakably yours: visually, verbally, and across every context it lives in.
Create an identity that is unmistakably yours: visually, verbally, and across every context it lives in.
Visual Identity | Verbal Identity & Naming | Art Direction |
Brand Guidelines | Visual Assets
Visual Identity | Verbal Identity & Naming | Art Direction | Brand Guidelines |
Visual Assets
CONTENT
Keep spreading
Keep spreading
Build a narrative that drives engagement without losing what makes your voice distinctive.
Build a narrative that drives engagement without losing what makes your voice distinctive.
Campaign Concepting | Multi-Market Campaigns | Content Production | Editorial Planning | Social Media Content
HOW WE DO IT.
Four stages.
One coherent journey.
01
DIG
The truth beneath the surface
We work through the complexity, tensions and blind spots until we find the ground where your brand can truly thrive.
01
DIG
The truth beneath the surface
We work through the complexity, tensions and blind spots until we find the ground where your brand can truly thrive.
02
SEED
A clear path forward
We define who you are and what you stand for — turning your ambition into a simple, powerful direction.
02
SEED
A clear path forward
We define who you are and what you stand for — turning your ambition into a simple, powerful direction.
03
GROW
Recognisable. Coherent. Yours
We build the identity that brings your mission to life — across every format, and every moment that matters.
03
GROW
Recognisable. Coherent. Yours
We build the identity that brings your mission to life — across every format, and every moment that matters.
04
BLOOM
Momentum that lasts
We carry your vision forward through campaigns and content that grow your audience and stand the test of time.
04
BLOOM
Momentum that lasts
We carry your vision forward through campaigns and content that grow your audience and stand the test of time.
WHEN TO BRING US IN.
Launching, growing, or evolving. Find your place to start.
Launching, growing, or evolving.
Find your place to start.
ROOT
Create the story. Own the market.
Create the story. Own the market.
Create the story.
Own the market.
You have something new to bring into the world. We build the strategy, identity, and launch story from the ground up.
You have something new to bring into the world. We build the strategy, identity, and launch story from the ground up.
CULTIVATE
Sharpen the story. Scale the voice.
Sharpen the story. Scale the voice.
You have traction, but the story hasn’t kept up. We sharpen the narrative and cultivate the voice your organisation has grown into.
REPLANT
Reset the story. Keep the soul.
Reset the story. Keep the soul.
You’ve changed. The story needs to catch up. We replant it honestly, without losing what made you matter.
You’ve changed. The story needs to catch up. We replant it honestly, without losing what made you matter.
WHO WE ARE
We are Ungardeners.
Cultivating resilient habitats where positive change can grow, spread, and last.
OUR STORY
UNGARDEN is both our name and our approach.
To ungarden means moving away from decorative practices toward systems that are resilient, purposeful, and self-sustaining.
In our work, we ungarden conventional storytelling – simplifying complexity, and creating the right conditions for positive change to be seen, understood, and shared.
UNGARDEN Studio is a Berlin-based communication studio. We bring clarity to complex ideas, turn strategy into story, and meaningful work into communication people actually want to engage with.
Because when meaningful work is communicated well, it doesn't just look good. It becomes memorable. It attracts support. It changes behaviour.
UNGARDEN is both our name and our approach.
To ungarden means moving away from ornamental practices toward systems that are resilient, purposeful, and self-sustaining.
In our work, we ungarden conventional sustainability storytelling. Removing what obscures and creating the right conditions for impact to be seen, understood, and shared.
UNGARDEN Studio is a Berlin-based
communication studio. We translate complexity into clarity, strategy into story, and real impact into communication people actually want to engage with.
Because when important work is communicated well, it doesn't just look good. It becomes memorable. It attracts support. It changes behaviour. It spreads.
OUR STORY
FAQ
A few questions that deserve more clarity.
Who do you work with?
We work with ambitious organisations transforming their categories: sustainable product and service companies, impact-driven startups, and established brands on their sustainability journey.
Do you only work on specific topics?
No. What matters to us is the intention behind the work and the ambition to do it well, whatever the category or label.
What does positive change mean to you?
It goes beyond climate and resources. It includes social responsibility, cultural awareness, and ways of living and working that are healthier, fairer, and built to last.
Can I see examples of your work?
We're building a new body of work that reflects UNGARDEN Studio’s focus today. In the meantime, we’re happy to share selected past projects in a personal conversation. Just reach out!
What if I’m not sure what I need yet?
That’s okay. We often begin by helping partners clarify their challenge — sometimes in a short call, sometimes through a more in-depth discovery session. Let’s find out together
UNGARDEN Studio
A team with world-class experience in impact
communication.
Santiago brings nearly two decades of strategic experience from the commercial world into the impact sector. At UNGARDEN Studio, he channels that rigor into helping mission-driven organisations turn their work into clear, resilient brand narratives. His specialty is shifting public sentiment around difficult or unfamiliar innovations, ensuring that the change his clients champion doesn't just enter the market, but defines it.
Santiago’s strategic acumen was forged working with the world’s most competitive brands. Prior to UNGARDEN, he shaped the visions of industry titans—including BMW, MINI, Audi, Nokia, and Kellogg’s—working alongside global creative powerhouses like Monks, TBWA, and Leo Burnett to turn complex business goals into culture-shaping narratives.
Santiago’s strategic acumen was forged working with the world’s most competitive brands. Prior to UNGARDEN, he shaped the visions of industry titans—including BMW, MINI, Audi, Nokia, and Kellogg’s—working alongside global creative powerhouses like Monks, TBWA, and Leo Burnett to turn complex business goals into culture-shaping narratives.
BMW
MINI
BSR
BERLIN SENATE
AUDI
DAAD
BMFSFJ
ZESPRI
Desi translates complex topics across health, culture, and society into human-centered narratives. With a portfolio spanning the BMFSFJ, DAAD, and the Berlin Senate she defines the clarity and cultural relevance required to shape our civic and social reality. At UNGARDEN Studio, Desi leads narrative and editorial direction, transforming organizational ambition into structured, high-impact frameworks. By bridging editorial craft with strategic clarity, she builds the systems and stories that sharpen positioning, command trust, and endure.
Desi translates complex topics across health, culture, and society into human-centered narratives. With a portfolio spanning the BMFSFJ, DAAD, and the Berlin Senate she defines the clarity and cultural relevance required to shape our civic and social reality. At UNGARDEN Studio, Desi leads narrative and editorial direction, transforming organizational ambition into structured, high-impact frameworks. By bridging editorial craft with strategic clarity, she builds the systems and stories that sharpen positioning, command trust, and endure.
Before co-founding UNGARDEN Studio, she contributed her expertise to projects for prominent institutions including German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ), Berlin’s waste management company (BSR), KKH, DAAD, the Berlin Senate Chancellery, Metropolis – World Association of the Major Metropolises, the Senate Department for Urban Development, Building and Housing Berlin, and the Art Directors Club (ADC).
Before co-founding UNGARDEN Studio, she contributed her expertise to projects for prominent institutions including German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ), Berlin’s waste management company (BSR), KKH, DAAD, the Berlin Senate Chancellery, Metropolis – World Association of the Major Metropolises, the Senate Department for Urban Development, Building and Housing Berlin, and the Art Directors Club (ADC).
FAQ
A few questions that deserve more clarity.
Who do you work with?
We partner with ambitious organisations committed to positive change — from startups and growth-stage companies to established brands.
Do you only work on specific topics?
No. What matters to us is the intention behind the work and the ambition to do it well, whatever the category or label.
What does positive change mean to you?
It goes beyond climate and resources. It includes social responsibility, cultural awareness, and ways of living and working that are healthier, fairer, and built to last.
Can I see examples of your work?
We're building a new body of work that reflects UNGARDEN Studio’s focus today. In the meantime, we’re happy to share selected past projects in a personal conversation. Just reach out!
What if I’m not sure what I need yet?
That’s okay. We often begin by helping partners clarify their challenge — sometimes in a short call, sometimes through a more in-depth discovery session. Let’s find out together
Let’s grow the future you are building. Together.
2025©All rights reserved.
Let’s grow the future you are building. Together.
2025©All rights reserved.