Work
Work
Work
A selection of work we’ve shaped together and individually. From finding the right position for a new idea to making complex topics connect with people, it all starts with the same question: what will make this matter?
Recent Work
Alharaca StoryLab
Europe's current crisis of democratic disengagement and apathy needs a different kind of response. It needs genuine participation. Alharaca StoryLab had a proposal for bringing citizens closer to the democratic process. We helped find its place in the European landscape, shaping the strategy, narrative and brand identity to turn its vision into something people could get behind.
Strategy · Positioning · Narrative · Brand identity
#Democracy
Europe's current crisis of democratic disengagement and apathy needs a different kind of response. It needs genuine participation. Alharaca StoryLab had a proposal for bringing citizens closer to the democratic process. We helped find its place in the European landscape, shaping the strategy, narrative and brand identity to turn its vision into something people could get behind.
Strategy · Positioning · Narrative · Brand identity
#Democracy
Europe's current crisis of democratic disengagement and apathy needs a different kind of response. It needs genuine participation. Alharaca StoryLab had a proposal for bringing citizens closer to the democratic process. We helped find its place in the European landscape, shaping the strategy, narrative and brand identity to turn its vision into something people could get behind.
Strategy · Positioning · Narrative · Brand identity
#Democracy
Selected work by Santiago
BMW iX2 - Make It Real
This was a pivotal chapter in BMW's electrification story. The iX2 launch campaign was designed to connect with a new generation: younger, digitally native and always online. In Make it Real, virtual influencer Lil Miquela steps out of the virtual world to discover real-life experiences behind the wheel. Bridging the digital and the physical worlds, the BMW iX2 becomes a metaphor for genuine sensation in an increasingly virtual age.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Electric Mobility
This was a pivotal chapter in BMW's electrification story. The iX2 launch campaign was designed to connect with a new generation: younger, digitally native and always online. In Make it Real, virtual influencer Lil Miquela steps out of the virtual world to discover real-life experiences behind the wheel. Bridging the digital and the physical worlds, the BMW iX2 becomes a metaphor for genuine sensation in an increasingly virtual age.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Electric Mobility
This was a pivotal chapter in BMW's electrification story. The iX2 launch campaign was designed to connect with a new generation: younger, digitally native and always online. In Make it Real, virtual influencer Lil Miquela steps out of the virtual world to discover real-life experiences behind the wheel. Bridging the digital and the physical worlds, the BMW iX2 becomes a metaphor for genuine sensation in an increasingly virtual age.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Electric Mobility
Selected work by Santiago
BMW iX - Your Soul Drive
Elevating BMW's flagship electric SUV into a statement of sustainable luxury, craftmanship and exhilarating performance. In Your Soul Drive, a single touch of a crystal switch activates immersive "soul spaces" inside the vehicle, with environments that respond to the driver's emotions and senses. With up to 491 kW of power and sustainable materials throughout, the iX is positioned as a personal, forward-thinking choice for those who see mobility as something to be felt, not just driven.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Electric Mobility
Elevating BMW's flagship electric SUV into a statement of sustainable luxury, craftmanship and exhilarating performance. In Your Soul Drive, a single touch of a crystal switch activates immersive "soul spaces" inside the vehicle, with environments that respond to the driver's emotions and senses. With up to 491 kW of power and sustainable materials throughout, the iX is positioned as a personal, forward-thinking choice for those who see mobility as something to be felt, not just driven.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Electric Mobility
Elevating BMW's flagship electric SUV into a statement of sustainable luxury, craftmanship and exhilarating performance. In Your Soul Drive, a single touch of a crystal switch activates immersive "soul spaces" inside the vehicle, with environments that respond to the driver's emotions and senses. With up to 491 kW of power and sustainable materials throughout, the iX is positioned as a personal, forward-thinking choice for those who see mobility as something to be felt, not just driven.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Electric Mobility
Selected work by Santiago
BMW i4 - Edge Electrified
At the heart of BMW's electrification strategy, the i4 embodies what the brand has always stood for: the pure joy of driving, now fully electric. Edge Electrified captures the moment before motion; charged, and ready to launch into something sharper, faster, more alive. The campaign brings together superior driving dynamics, digital innovation, and precision design to reframe performance for the electric era.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Sustainable Luxury #Electric Mobility
At the heart of BMW's electrification strategy, the i4 embodies what the brand has always stood for: the pure joy of driving, now fully electric. Edge Electrified captures the moment before motion; charged, and ready to launch into something sharper, faster, more alive. The campaign brings together superior driving dynamics, digital innovation, and precision design to reframe performance for the electric era.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Sustainable Luxury #Electric Mobility
At the heart of BMW's electrification strategy, the i4 embodies what the brand has always stood for: the pure joy of driving, now fully electric. Edge Electrified captures the moment before motion; charged, and ready to launch into something sharper, faster, more alive. The campaign brings together superior driving dynamics, digital innovation, and precision design to reframe performance for the electric era.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Sustainable Luxury #Electric Mobility
Selected work by Santiago
BMW - Charging
What's it actually like to live with an EV? The episodic charging campaign set out to answer exactly that. It followed charging moments across the entire BMW Charging ecosystem — at home, in public, at destination, and along e-routes — showing how each fits naturally into everyday life. By replacing myths and range anxiety with clarity and confidence, the campaign positioned BMW as a seamless companion to electric ownership.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Energy #Electric Mobility
What's it actually like to live with an EV? The episodic charging campaign set out to answer exactly that. It followed charging moments across the entire BMW Charging ecosystem — at home, in public, at destination, and along e-routes — showing how each fits naturally into everyday life. By replacing myths and range anxiety with clarity and confidence, the campaign positioned BMW as a seamless companion to electric ownership.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Energy #Electric Mobility
What's it actually like to live with an EV? The episodic charging campaign set out to answer exactly that. It followed charging moments across the entire BMW Charging ecosystem — at home, in public, at destination, and along e-routes — showing how each fits naturally into everyday life. By replacing myths and range anxiety with clarity and confidence, the campaign positioned BMW as a seamless companion to electric ownership.
Role: Strategy Director
Agency: Monks Berlin / The Marcon Engine
#Energy #Electric Mobility
Selected work by Desi
BSR - TrenntMagazin
Sustainability communication has a tone problem. It either scolds or simplifies. TrenntMagazin, the annual publication of Berliner Stadtreinigung (BSR), was built on a different premise: that stories about waste, circularity, and ecological imagination could be genuinely worth picking up. By profiling innovators and giving voice to the people making circular economy real, the editorial content turned a public institution’s message into something people wanted to read.
Role: Editorial Content & Copywriting
Agency: ressourcenmangel Berlin
#Circular Economy
Sustainability communication has a tone problem. It either scolds or simplifies. TrenntMagazin, the annual publication of Berliner Stadtreinigung (BSR), was built on a different premise: that stories about waste, circularity, and ecological imagination could be genuinely worth picking up. By profiling innovators and giving voice to the people making circular economy real, the editorial content turned a public institution’s message into something people wanted to read.
Role: Editorial Content & Copywriting
Agency: ressourcenmangel Berlin
#Circular Economy
Sustainability communication has a tone problem. It either scolds or simplifies. TrenntMagazin, the annual publication of Berliner Stadtreinigung (BSR), was built on a different premise: that stories about waste, circularity, and ecological imagination could be genuinely worth picking up. By profiling innovators and giving voice to the people making circular economy real, the editorial content turned a public institution’s message into something people wanted to read.
Role: Editorial Content & Copywriting
Agency: ressourcenmangel Berlin
#Circular Economy
Selected work by Desi
Rathausblock - Publication
When the Dragonerareal in Kreuzberg was pulled back from private speculation and handed to a cooperative development process, it became a rare experiment in equitable, climate-conscious urbanism. Commissioned by the Senate Department for Urban Development, Building and Housing Berlin, the documentation captured the harder questions: how cities contribute to climate resilience, how affordable housing and green infrastructure coexist, and how consequential decisions get made together.
Role: Long-form Content & Editorial
Agency: EINSATEAM Berlin
#Urban Development
When the Dragonerareal in Kreuzberg was pulled back from private speculation and handed to a cooperative development process, it became a rare experiment in equitable, climate-conscious urbanism. Commissioned by the Senate Department for Urban Development, Building and Housing Berlin, the documentation captured the harder questions: how cities contribute to climate resilience, how affordable housing and green infrastructure coexist, and how consequential decisions get made together.
Role: Long-form Content & Editorial
Agency: EINSATEAM Berlin
#Urban Development
When the Dragonerareal in Kreuzberg was pulled back from private speculation and handed to a cooperative development process, it became a rare experiment in equitable, climate-conscious urbanism. Commissioned by the Senate Department for Urban Development, Building and Housing Berlin, the documentation captured the harder questions: how cities contribute to climate resilience, how affordable housing and green infrastructure coexist, and how consequential decisions get made together.
Role: Long-form Content & Editorial
Agency: EINSATEAM Berlin
#Urban Development
Selected work by Desi
KKH - Mental Health Campaign
Loneliness. Burnout. The quiet mental health struggles of single parents carrying impossible loads alone. Often overlooked, these realities were brought into focus by KKH's (Kaufmännische Krankenkasse) campaigns, #MehrAlsAllein and #TeamAlleinerziehende. The challenge was to reach people at their most vulnerable and the response required a careful balance: carrying genuine information without feeling clinical, and empathy without feeling patronising.
Role: Campaign Copywriting & Editorial Content
Agency: ressourcenmangel Berlin
#Health #Mental Health
Loneliness. Burnout. The quiet mental health struggles of single parents carrying impossible loads alone. Often overlooked, these realities were brought into focus by KKH's (Kaufmännische Krankenkasse) campaigns, #MehrAlsAllein and #TeamAlleinerziehende. The challenge was to reach people at their most vulnerable and the response required a careful balance: carrying genuine information without feeling clinical, and empathy without feeling patronising.
Role: Campaign Copywriting & Editorial Content
Agency: ressourcenmangel Berlin
#Health #Mental Health
Loneliness. Burnout. The quiet mental health struggles of single parents carrying impossible loads alone. Often overlooked, these realities were brought into focus by KKH's (Kaufmännische Krankenkasse) campaigns, #MehrAlsAllein and #TeamAlleinerziehende. The challenge was to reach people at their most vulnerable and the response required a careful balance: carrying genuine information without feeling clinical, and empathy without feeling patronising.
Role: Campaign Copywriting & Editorial Content
Agency: ressourcenmangel Berlin
#Health #Mental Health
Selected work by Desi
ADC Talent Award
Culture doesn’t shift on its own. It needs institutions willing to set standards and platform the work that pushes things forward. Every year, the ADC Festival sets that agenda for Germany’s creative industry. The publication for the ADC Talent Award is where that conversation took shape on the page: editorial portraits of award-winning work, interviews with the people behind it, and the curatorial argument that the next generation of creative talent deserves to be taken seriously.
Role: Campaign Communication, PR & Editorial
Agency: Art Directors Club Germany (ADC)
#Creativity
Culture doesn’t shift on its own. It needs institutions willing to set standards and platform the work that pushes things forward. Every year, the ADC Festival sets that agenda for Germany’s creative industry. The publication for the ADC Talent Award is where that conversation took shape on the page: editorial portraits of award-winning work, interviews with the people behind it, and the curatorial argument that the next generation of creative talent deserves to be taken seriously.
Role: Campaign Communication, PR & Editorial
Agency: Art Directors Club Germany (ADC)
#Creativity
Culture doesn’t shift on its own. It needs institutions willing to set standards and platform the work that pushes things forward. Every year, the ADC Festival sets that agenda for Germany’s creative industry. The publication for the ADC Talent Award is where that conversation took shape on the page: editorial portraits of award-winning work, interviews with the people behind it, and the curatorial argument that the next generation of creative talent deserves to be taken seriously.
Role: Campaign Communication, PR & Editorial
Agency: Art Directors Club Germany (ADC)
#Creativity
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2026 ©All rights reserved.
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2026 ©All rights reserved.