Case Study
How we helped Alharaca StoryLab find the story at the heart of their European mission and turn it into a clear strategy, distinctive brand, and plan to grow.
Project Overview
From media outlet to narrative innovation lab
Alharaca StoryLab is a narrative innovation lab rooted in Latin America and now operating in Europe. Through live journalism, interactive formats and educational workshops, it brings people into democratic participation. With a promising prototype but no clear strategy for scaling in Europe, the team turned to us to shape its positioning, brand and route to market.
Project Challenge
Equipping the brand & story for a new venture
Europe’s democratic fatigue is growing. Faced with news that fuels powerlessness rather than participation, people are tuning out. Alharaca StoryLab wanted to offer a different response, but needed a clear way to explain its value, reach the right audiences and build a foothold in the European market.
The opportunity was to move beyond broadcasting information and create experiences that bring people into the conversation.
Solution
Phase One - DIG
We mapped the European landscape and analysed its underlying tensions to find where Alharaca StoryLab could make a difference. The research revealed a disconnect between democratic institutions and people’s lived experience. An opportunity to reconnect them through human connection and shared stories.
Solution
Phase Two - SEED
In a strategic workshop, we defined Alharaca StoryLab’s core DNA, impact value proposition and priority audiences. We brought its existing expertise into focus and shaped a clear narrative around who it is, why it matters and how its offer responds to Europe’s challenges.
Solution
Phase Three - GROW
We translated the strategy into a distinctive brand identity that honours Alharaca StoryLab’s vibrant Latin American roots while speaking to European audiences. A brand book, messaging framework and pitch deck gave its methodology a clear, consistent expression and made its offer easier to understand, communicate and fund.
Solution
Phase Four - BLOOM
We developed a 90-day go-to-market roadmap for Alharaca StoryLab’s first European pilot, with Berlin as a potential starting point. The plan gave the team a practical route to activate its network, build momentum and begin expanding its work across Europe.
Project Results
01
A brand with a clear story
A complete strategic, verbal and visual identity for European audiences, rooted in a feminist Latin American perspective that only Alharaca StoryLab can claim.
02
An offer built to
scale
Live journalism, interactive formats and educational workshops packaged into a clear offer that partners can understand, commission and fund.
