ROOT

Build your brand from the ground up

An engagement to turn a promising idea into a distinctive brand. We bring strategy, identity and launch communication together to give your brand a clear point of view and a reason to stand out from day one.

What makes ROOT different

01

Strategy and identity as one

We build your brand’s strategy and identity around one central idea, connecting what it stands for with how it shows up.

02

A foundation that grows with you

We create a flexible brand foundation that can expand into new channels, audiences and markets .

03

A clear path to launch

We keep the process focused, make key decisions together and move your brand towards launch with clarity and confidence.

The ROOT process

PHASE ONE

DIG - Find your point of difference

We explore your market, assess the competition and uncover unmet audience needs to find your brand’s place.

Deliverable: Landscape Mapping document.

Category & competitor audit · Audience research · Tensions & truths analysis

PHASE TWO

SEED - Set your direction

In a brand compass workshop, we define your brand’s position, purpose and point of view to guide future decisions.

Deliverable: Brand Foundations document

Brand positioning & territory · Purpose, vision, values · Audience definition

PHASE ONE

DIG - The truth beneath the surface

We map your category, study your competitors, and listen for what the market is missing. The goal isn't more information — it's the right questions.

Deliverable: Landscape Mapping document.

Category & competitor audit · Audience research · Tensions & truths analysis

PHASE TWO

SEED - A clear path forward

We open with a brand compass workshop to set the direction together. Everything that follows is built on what we decide here.

Deliverable: Brand Foundations document

Brand positioning & territory · Purpose, vision, values · Audience definition

PHASE THREE

GROW - Give it character

We turn your strategy into a distinctive verbal and visual identity that gives your brand a recognisable look and voice.

Deliverable: Brand Guidelines

Visual identity system · Verbal identity & tone of voice · Brand style mood boards

PHASE THREE

GROW - Give it character

We turn your strategy into a distinctive verbal and visual identity that gives your brand a recognisable look and voice.

Deliverable: Brand Guidelines

Visual identity system · Verbal identity & tone of voice · Brand style mood boards

PHASE FOUR

BLOOM - Bring it to life

We create a launch toolkit that helps your team introduce the brand and build momentum from day one.

Deliverable: Launch Toolkit

Founder announcement & social posts · 90-day roadmap · Customer journey

PHASE FOUR

BLOOM - Bring it to life

We create a launch toolkit that helps your team introduce the brand and build momentum from day one.

Deliverable: Launch Toolkit

Founder announcement & social posts · 90-day roadmap · Customer journey

ROOT at a glance

TIMELINE

10 weeks

FORMAT

Weekly sessions + async updates

DELIVERABLES

· Landscape Mapping · Brand Foundations

· Brand Guidelines

· Launch Toolkit

ADD-ONS

Available on request to fit your needs.

Ready to build your brand?

Book a discovery call

Other ways to start with UNGARDEN Studio

Learn about CULTIVATE >

Learn about REPLANT >

ROOT

What makes ROOT different

01

Strategy and identity as one

02

02

A foundation that grows with you

03

A clear path to launch

The ROOT process

PHASE ONE

DIG - Find your point of difference

PHASE TWO

SEED - Set your direction

PHASE ONE

DIG - The truth beneath the surface

PHASE TWO

SEED - A clear path forward

PHASE THREE

GROW - Give it character

PHASE THREE

GROW - Give it character

PHASE FOUR

BLOOM - Bring it to life

PHASE FOUR

BLOOM - Bring it to life

ROOT at a glance

TIMELINE

FORMAT

DELIVERABLES

ADD-ONS

Ready to build your brand?

Ready to build your brand?

Other ways to start with UNGARDEN Studio

Let's rewild your brand.

hello@ungarden.studio

Let's rewild your brand.

hello@ungarden.studio