ROOT

Create the story. Own the market.


A ten-week engagement that takes your idea to a launch-ready brand. It's strategy, identity, and launch story built as one piece. Designed for startups, founders and innovators who are ready to enter the market with genuine conviction.

What makes ROOT different

01

Strategy and identity as one

Your visual identity is built on the same thinking as your positioning — so every decision reinforces the same story.

02

02

A foundation built to scale

A future-proof brand architecture. Elastic to grow across markets, channels, and years without losing its core character.

03

Decisions made, not deferred

A focused timeline designed to move fast and in the right direction. You’ll launch with conviction, not compromise.

The ROOT process

PHASE ONE

DIG - The truth beneath the surface

We map your category, study your competitors, and listen for what the market is missing. The goal isn't more information — it's the right questions.

Deliverable: Landscape Mapping document.

Category & competitor audit · Audience research · Tensions & truths analysis

PHASE TWO

SEED - A clear path forward

We open with a brand compass workshop to set the direction together. Everything that follows is built on what we decide here.

Deliverable: Brand Foundations document

Brand positioning & territory · Purpose, vision, values · Audience definition

PHASE ONE

DIG - The truth beneath the surface

We map your category, study your competitors, and listen for what the market is missing. The goal isn't more information — it's the right questions.

Deliverable: Landscape Mapping document.

Category & competitor audit · Audience research · Tensions & truths analysis

PHASE TWO

SEED - A clear path forward

We open with a brand compass workshop to set the direction together. Everything that follows is built on what we decide here.

Deliverable: Brand Foundations document

Brand positioning & territory · Purpose, vision, values · Audience definition

PHASE THREE

GROW - Recognisable. Coherent. Yours.

We translate your strategy into a cohesive visual and verbal identity — something people can see, hear, and feel.

Deliverable: Brand Guidelines

Visual identity system · Verbal identity & tone of voice · Brand style mood boards

PHASE THREE

GROW - Recognisable. Coherent. Yours.

We translate your strategy into a cohesive visual and verbal identity — something people can see, hear, and feel.

Deliverable: Brand Guidelines

Visual identity system · Verbal identity & tone of voice · Brand style mood boards

PHASE FOUR

BLOOM - Momentum that lasts

We build the toolkit you need to launch with confidence and keep the story moving beyond day one.

Deliverable: Launch Toolkit

Founder announcement & social posts · 90-day roadmap · Customer journey

PHASE FOUR

BLOOM - Momentum that lasts

We build the toolkit you need to launch with confidence and keep the story moving beyond day one.

Deliverable: Launch Toolkit

Founder announcement & social posts · 90-day roadmap · Customer journey

ROOT at a glance

TIMELINE

10 weeks

FORMAT

Weekly sessions + async updates


DELIVERABLES

· Landscape Mapping · Brand Foundations

· Brand Guidelines

· Launch Toolkit

ADD ONS

Available on request to fit your needs

Ready to build something that lasts?

Ready to build something that lasts?

Other ways to start with UNGARDEN Studio