REPLANT
Reset the story. Keep the soul.
A sixteen-week engagement to reposition your brand without losing what made you matter. For organisations at a turning point — where the work has evolved, but the story hasn't caught up yet.
What makes REPLANT different
01
A grounded repositioning
We take stock of what's shifted — company, category, world — and shape a narrative that holds up.
02
Evolution, not erasure
Strategy on a document doesn't move a business. We translate it into the working parts to make it run.
03
Alignment inside before launch outside
One voice across every touchpoint and moment. We build the rhythm and structure for a presence that adds up.
The REPLANT process phases
01 — DIG
The truth beneath the surface
We go back before we go forward — auditing what has been said, sold, and signalled over time, and listening carefully to the people who know the brand from the inside and the outside.
Deliverable: Story & Heritage Audit
Brand archaeology · Stakeholder & leadership interviews · Customer perception research · Category & cultural shift analysis · Tensions & truths analysis
02 — SEED
A clear path forward
We open with a repositioning workshop to set the direction together, then build the strategy that carries the brand into its next chapter.
Deliverable: Repositioning Strategy
Updated positioning, purpose & values · Narrative architecture · Audience reset & priorities · Messaging framework · Internal alignment plan
03 — GROW
Recognisable. Coherent. Yours.
We translate your current reality into a new verbal and visual identity — one that scales across every channel while protecting the brand equity you've built.
Deliverable: Brand Evolution System
Verbal identity evolution · Visual identity refresh & key assets · Updated brand guidelines · Migration principles for transitioning assets and channels
04 — BLOOM
Momentum that lasts
We build the internal and external relaunch to ensure the new chapter resonates with the people who matter most — your team, stakeholders, and customers.
Deliverable: Relaunch Toolkit
Internal launch (employee comms & leadership talking points) · External relaunch campaign & core assets · 90-day rollout plan · Customer journey mapped to new positioning
REPLANT at a glance
TIMELINE
16 weeks
FORMAT
Weekly sessions + async updates
DELIVERABLES
· Story & Heritage Audit
· Repositioning Strategy · Brand Evolution System · Relaunch Toolkit
ADD ONS
Available on request. Including change management, internal comms programmes, and content retainers
NOT INCLUDED: Web build, Paid media, Ongoing content
Other ways to start with UNGARDEN Studio
