REPLANT

Reset the story. Keep the soul.

A sixteen-week engagement to reposition your brand without losing what made you matter. For organisations at a turning point — where the work has evolved, but the story hasn't caught up yet.

What makes REPLANT different

01

A grounded repositioning

We take stock of what's shifted — company, category, world — and shape a narrative that holds up.

02

Evolution, not erasure

Strategy on a document doesn't move a business. We translate it into the working parts to make it run.

03

Alignment before launch

One voice across every touchpoint and moment. We build the rhythm and structure for a presence that adds up.

The REPLANT process phases

PHASE ONE

DIG - The truth beneath the surface

We go back before we go forward — auditing what has been said, sold, and signalled over time, and listening carefully to the people who know the brand from the inside and the outside.

Deliverable: Story & Heritage Audit

Brand archaeology · Stakeholder & leadership interviews · Customer perception research · Category & cultural shift analysis · Tensions & truths analysis

PHASE ONE

DIG - The truth beneath the surface

We go back before we go forward — auditing what has been said, sold, and signalled over time, and listening carefully to the people who know the brand from the inside and the outside.

Deliverable: Story & Heritage Audit

Brand archaeology · Stakeholder & leadership interviews · Customer perception research · Category & cultural shift analysis · Tensions & truths analysis

PHASE TWO

SEED - A clear path forward

We open with a repositioning workshop to set the direction together, then build the strategy that carries the brand into its next chapter.

Deliverable: Repositioning Strategy

Updated positioning, purpose & values · Narrative architecture · Audience reset & priorities · Messaging framework · Internal alignment plan

PHASE TWO

SEED - A clear path forward

We open with a repositioning workshop to set the direction together, then build the strategy that carries the brand into its next chapter.

Deliverable: Repositioning Strategy

Updated positioning, purpose & values · Narrative architecture · Audience reset & priorities · Messaging framework · Internal alignment plan

PHASE THREE

GROW - Recognisable. Coherent. Yours.

We translate your current reality into a new verbal and visual identity — one that scales across every channel while protecting the brand equity you've built.

Deliverable: Brand Evolution System

Verbal identity evolution · Visual identity refresh & key assets · Updated brand guidelines · Migration principles for transitioning assets and channels

PHASE THREE

GROW - Recognisable. Coherent. Yours.

We translate your current reality into a new verbal and visual identity — one that scales across every channel while protecting the brand equity you've built.

Deliverable: Brand Evolution System

Verbal identity evolution · Visual identity refresh & key assets · Updated brand guidelines · Migration principles for transitioning assets and channels

PHASE FOUR

BLOOM - Momentum that lasts

We build the internal and external relaunch to ensure the new chapter resonates with the people who matter most — your team, stakeholders, and customers.

Deliverable: Relaunch Toolkit

Internal launch (employee comms & leadership talking points) · External relaunch campaign & core assets · 90-day rollout plan · Customer journey mapped to new positioning

PHASE FOUR

BLOOM - Momentum that lasts

We build the internal and external relaunch to ensure the new chapter resonates with the people who matter most — your team, stakeholders, and customers.

Deliverable: Relaunch Toolkit

Internal launch (employee comms & leadership talking points) · External relaunch campaign & core assets · 90-day rollout plan · Customer journey mapped to new positioning

REPLANT at a glance

TIMELINE

16 weeks

FORMAT

Weekly sessions + async updates

DELIVERABLES

· Story & Heritage Audit

· Repositioning Strategy · Brand Evolution System · Relaunch Toolkit

· Story & Heritage Audit

· Repositioning Strategy

· Brand Evolution System

· Relaunch Toolkit

ADD ONS

Available on request. Including change management, internal comms programmes, and content retainers

NOT INCLUDED: Web build, Paid media, Ongoing content

Ready to rewrite your story?

Book a discovery call

Other ways to start with UNGARDEN Studio

Learn about ROOT >

Learn about CULTIVATE >

REPLANT

REPLANT

What makes REPLANT different

01

A grounded repositioning

02

Evolution, not erasure

03

Alignment before launch

The REPLANT process phases

PHASE ONE

DIG - The truth beneath the surface

PHASE ONE

DIG - The truth beneath the surface

PHASE TWO

SEED - A clear path forward

PHASE TWO

SEED - A clear path forward

PHASE THREE

GROW - Recognisable. Coherent. Yours.

PHASE THREE

GROW - Recognisable. Coherent. Yours.

PHASE FOUR

BLOOM - Momentum that lasts

PHASE FOUR

BLOOM - Momentum that lasts

REPLANT at a glance

TIMELINE

FORMAT

DELIVERABLES

ADD ONS

Ready to rewrite your story?

Ready to rewrite your story?

Other ways to start with UNGARDEN Studio

Let’s grow the future you are building. Together.

hello@ungarden.studio

Let’s grow the future you are building. Together.

hello@ungarden.studio